Chemical factors, physical and environmental agents, such as high temperatures from blow dryers, excessive straightening, pollution, and exposure to the sun make hair prone to frizz. OXISENSE® S 0440 was developed to control the undesirable effects of frizz and reduce the damage done to hair, leaving it softer and smoother, with a pleasant, non-greasy sensory feel. Inspired by the diversity of Brazilian hair types, the solution is based on a unique combination of moisturizers and emollients.
OXISENSE® S 0440 allows the reduction or replacement of other conditioning agents, such as cationic surfactants and silicones, which cause the strands to get greasy, giving a heavy and greasy look. Compliant with all grades of surfactants, it is liquid at room temperature, easy to handle, and incorporate cold, enabling transparent formulations, free of preservatives, with a pleasant and non-greasy sensory feel. Among the applications are shampoos, conditioners, treatment masks, combing cream, 2-in-1 shampoos, and leave-on conditioner.
Several tests were carried out to prove the benefits of the product, such as the use of 0.2% of OXISENSE® S 0440 in the conditioner formulation, which delivered greater control of the frizz and maintenance of the performance of the formulation regarding combing and smooth / moisturize feel. The benefit is confirmed even with a 25% reduction in the total cationic surfactant and without the addition of guar hydroxypropyltrimonium chloride, compared to the control formulation.